We get professional fulfilment from helping our clients achieve theirs.
Executive advisor on strategy and innovation and co-author of The Invincible Company book in the Strategyzer series. I work with executives on complex business challenges such as adapting their business in mature markets at risk of disruption and improving their organisation’s innovation capability to create growth and long-term resilience. Outside of work, I get energy from being immersed in nature, challenging my declining power on the tennis court and watching edgy movies on the big screen with family and friends.
Fred Etiemble
Partner
I'm a serial entrepreneur who has sat at the intersection of corporate, fast-paced growth companies and boards. Whilst at McKinsey I founded the digital, data and agile business in APAC where I was also head of people for these communities of expert practitioners. I'm a proud father of 3, passionate about Australian football and I get incredible energy from managing the blossoming music career of my eldest child Ishan.
Sahil Merchant
Partner
I have over 20 years experience leading growth transformations, implementing innovation systems and launching new businesses. As a Partner at McKinsey I led the organic and inorganic growth of McKinsey's digital, analytics and marketing capabilities across Australia, NZ and Asia. I'm a father, hockey club president, runner, craft beer enthusiast and occasional DJ, I get energy from being at the heart of vibrant cultural environments.
David Pountney
Partner
28 years experience as a strategic designer, ethnographic researcher and people leader at Bain and McKinsey. I'm insatiably curious and always thinking about the people who experience a solution when I design. I love complex problems quite simply because they present a wide range of perspectives that can be resolved when rooted in deep user research. A Mum, artist and owner of Terra Tags with an uncommon obsession for medieval Tudor history.
Rhonda Sweet
Strategic Designer
Helping teams collaborate to create extraordinary impact is my driving force. With over a decade of experience as an Agile coach and management consultant, I work with organisations to transform innovative concepts into scalable products. Committed to social impact and with a passion for technology, I leverage my expertise to help individuals and organisations navigate the digital economy. I'm a frequent speaker at industry conferences and also have a creative background as a professional musician.
Pete Cohen
Consultant
Our Ecosystem Partners
Fred is the co-author of 'The Invincible Company' book from the Strategyzer series. We are regular users of Strategyzer tools and methodologies for business model design and frequently tap into the global Strategyzer network to bring new perspectives and experiences to our clients.
We believe in the power of low code platforms to enable rapid application development and improve collaboration. Airtable blends data with automation, AI and SaaS integrations and we use it to enhance each stage of Growth Orienteering and even to run Vibrance! We've found it so powerful that we became one of the first official Airtable consulting partners in APAC.
To access the best global expertise, we partner with NetworksX, Australia’s largest on-demand expert network. This partnership enables our clients to learn from those that have gone before and bring fresh perspectives to opportunities.
Beamtree is Australia’s largest health data organisation (ASX listed) helping health providers make better decisions thanks to pioneering data insights, benchmarking and AI decision support. We have partnered together to help health providers in Australia and beyond deliver successful transformation programs.
AKQA is an ideas and innovation company that seeks to expand horizons of its clients by combining the curiosity, ambition, imagination and pioneering spirit of a start-up with the reach of a global enterprise.
Given that focus it's probably not a big surprise that we enjoy partnering with them across global markets to bring growth strategies to life through communications and experiences.
The DataCo Collaboration Platform incorporates the very latest privacy and data protection technologies to enable data led enterprise collaboration and customer growth. We partner with DataCo to quantify the size of growth opportunities across the Growth Map through to facilitating activation initiatives.