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Strategy leaders evaluating opportunity matrix—prioritising initiatives based on impact, feasibility, and alignment with busi

Opportunity Prioritisation

Which growth opportunities should you pursue? 

With a stated Growth Ambition and hypothesis of growth opportunities in place (see previous stages) we help you make informed decisions about which of those opportunities you should pursue. Using structured evaluation frameworks, we help you assess each opportunity against key criteria including Customer Desirability, Commercial Viability, Organisational Feasibility and Strategic Alignment. This systematic approach ensures resources and investment into Business Model Validation are focused on the most promising opportunities and those best aligned with their growth ambition. 

How we help you prioritise opportunities 

  • We develop prioritisation frameworks aligned to your organisational objectives 

  • For new adjacent and new business ideas, we rapidly test desirability with AI-enabled experimentation and evaluate them against the prioritisation framework 

  • We facilitate the evaluation of opportunities against the prioritisation framework and the decision-making and prioritisation discussions with key stakeholders 

The key capabilities we bring to opportunity prioritisation 

  • Tried and tested opportunity assessment frameworks and methodologies 

  • AI-enabled experimentation techniques and library of discovery experiments to test new business ideas  

  • Strong experience facilitating prioritisation exercises 

How we’ve helped other organisations prioritise opportunities

  • We helped a retailer explore and prioritise potential partnership opportunities 

  • We helped an insurer explore and prioritise its innovation portfolio  

  • We helped a professional services firm prioritise potential acquisition targets 

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