What potential growth opportunities exist?

We help you formulate a Growth Ambition and quantify the gap between current trajectory and that ambition. We then use structured ideation and AI-generated stimulus to jointly explore the full landscape of potential growth opportunities.

To facilitate a structured approach, we use our proprietary Growth Map framework, which combines the dimensions of Where To Grow (“Core”, “Adjacent”, “New”) and How To Grow (“Build”, “Partner”, “Buy”) into nine distinct “terrains”. These terrains are powerful lenses to systematically identify and catalogue potential growth opportunities.

How we help you map opportunities

We make the Growth Gap explicit. We help you set a clear Growth Ambition and time horizon and then assess whether the Growth Gap between current state and ambition can be closed based on current course and speed.
We deploy our Growth Map framework to facilitate structured exploration of all potential growth opportunities (e.g. delivering efficiency in the core, launching new products, scaling young businesses, setting up partnerships that open access to new markets, assessing potential acquisition targets, etc.)
We surface typical organisational enablers and blockers that would need to be worked through to achieve your ambition.

The key capabilities we bring to opportunity mapping

Proprietary Growth Map methodology
AI agents to support expansive ideation on 9 Growth Terrains, enablers and blockers
Deep expertise and decades of client experience in Growth-led transformation programs

How we’ve helped other organisations discover new growth opportunities

We used our Growth Map to develop a growth strategy for a financial services provider facing consecutive years of limited growth
We identified adjacent market opportunities for a professional services firm
We developed a backlog of new product opportunities for a consumer goods company