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Strategy team conducting disruption risk assessment using Strategyzer tools—evaluating business model resilience and external

Disruption Risk Assessment

What are the biggest disruption risks to your business model? 

The Disruption Risk Assessment makes explicit the potential threats and changes that could impact your business model's sustainability. Using the Strategyzer Disruption Risk Assessment framework, we help you identify, analyse, and prepare for disruptive forces that could affect your market position. This stage ensures your growth strategy accounts for both current and emerging competitive threats, technological shifts, and changing customer expectations. 

How we help you asses your risk of disruption

  • Through research, engagement and AI-enabled applications we create a shortlist of the trends most likely to impact on your current business model(s) 

  • We run facilitated workshops to more deeply explore the potential extent of the shortlisted trends and what opportunities and threats they are creating 

  • We run immersive and experiential exercises to push your thinking on worst case scenarios under the assumption that “every business model dies eventually; it’s just a matter of when” 

Key capabilities we bring to help assess your risk of disruption

  • Disruption Risk Assessment and supporting tools to capture collective points of view (Fred Etiemble is co-author of The Invincible Company where the Disruption Risk Assessment tool was first introduced and the co-creator of this tool) 

  • ’Black Mirror’ creative exercise that helps imagine the future and is supported by AI agents to bring to life what that future might look like for the category and the organisation’s position within it 

  • Showcases of technological advances and their potential implications on the organisation and its business model 

Examples of organisations we’ve helped explore risk of disruption

  • We helped the executive team of a law firm explore the threats and opportunities that AI presents to realise its purpose of providing affordable access to legal advice 

  • We helped the innovation leadership team of an insurance company explore key disruptive forces, the impact these forces will have on its current business, and what that means for its innovation portfolio investments. 

  • We helped the executive team of a digital education service provider scan the key changes in its business environment that should inform its future strategy  

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