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Team validating business model assumptions through data-driven testing, customer feedback, and go-to-market feasibility analy

Business Model Validation

How can you de-risk your investment into new growth opportunities? 

Business Model Validation ensures that your chosen growth opportunities have viable, feasible and sustainable business models. We use a suite of leading AI-enabled tools and proven approaches to help you rapidly (and cost effectively) test and refine all critical business model assumptions including market testing and financial modelling. This stage is key in reducing risk by validating key hypotheses before any significant resources are committed. 

How we help you validate potential business models

  • We help you design fast and cost-effective experiments to test critical assumptions in your business model 

  • We conduct real-world market testing of all key assumptions 

  • We help you make sense of experimentation data and make data-informed investment decisions 

The key capabilities we bring to business model validation

  • AI-enabled experimentation techniques 

  • Library of validation experiments to test adjacent and new business ideas (building on Strategyzer’s Testing Business Ideas)  

  • Financial modelling expertise 

How we’ve helped others validate business models

  • We designed a series of new products and marketing approaches for a global bank and rapidly tested them in market to determine openness to engage and willingness to pay 

  • We developed a proof of concept to validate the application of AI in enhancing key business model building blocks (e.g. digital merchandising) for a retailer 

  • We helped a vitamins and supplement company test and validate the potential of a new business model leveraging its vitamins’ expertise in an adjacent market 

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